About Us

Guided by a holistic, person-centered approach, Mediartem AI connects people and possibilities through responsible AI solutions, simplifying generative AI for daily operations and turning complex technologies into clear, actionable steps that deliver immediate personal and business results.

Core team

Filip Macukić

Founder & CEO

With strategic insight and hands-on leadership, Filip leverages technology and innovation to drive meaningful results. As Founder & CEO of Mediartem, he connects organizations and individuals to the forefront of AI through tailored workshops, coaching, and consulting services.

For Google, Filip worked on government affairs and public policy across Central and Eastern Europe, sharpening his expertise in AI and technology policy. His diverse experiences – from spearheading marketing and sales initiatives to shaping talent management – reflect his commitment to empowering individuals and organizations to lead confidently in a rapidly evolving digital landscape through a grounded approach to artificial intelligence and strategic development.

LinkedIn

Vision

1) To create a world where artificial intelligence is understood and embraced, fostering a harmonious and holistic coexistence that prioritizes human well-being.

2) To foster a world where artificial intelligence is accessible, understood, and responsibly integrated, empowering people to use AI as a tool for positive change and prioritizing human well-being over hype.

Mission

Our mission is to deliver tailored AI workshops that demystify artificial intelligence, adapt to each participant’s level of understanding, and emphasize a human-centered, ethical approach.

We advocate for AI as an enabler that supports and enhances human capabilities, countering the trend of overhyped narratives with practical, grounded insights.

Workflow

1. Contact

Initial contact to understand client needs, goals, and expectations for the AI workshop.

2. Survey/Interview

Conduct surveys or interviews to gather insights on current needs and challenges, and customize the workshop.

3. Preparation

Develop workshop materials and tailor content to client objectives based on gathered information.

4. Workshop

Deliver an interactive session covering core AI concepts with practical applications tailored to the client’s industry.

5. Feedback/Further collaboration

Collect feedback to assess impact and explore options for ongoing support and collaboration.

Some of Our Clients

Client testimonials

"Mediartem AI delivered comprehensive GenAI education perfectly suited to our academic institution: for general participants, administrative staff, and faculty - each addressing unique needs while maintaining exceptional quality.

Our teams gained immediate practical skills, from document automation to ethical research practices. Their accommodating approach and flexibility in adapting to our specific requirements made the collaboration exceptionally smooth.

The impact has been transformative for our entire community, and we're excited to continue our partnership with Mediartem AI!"

Irena Guszak
President and Dean,
RIT Croatia

"In a company like ours, there’s no time for theory without application. Mediartem AI’s team was sharp, fast, and immediately credible.

They delivered a fundamental shift in perspective for our management team, equipping our leaders with a new lens for innovation and efficiency. We were looking for a partner to help us navigate the business side of GenAI, and they delivered."

Filip Ljubić
Founder & Chairman,
Q Agency

"I worked with Filip and Mislav to design a personalised AI workshop that would truly benefit every team within our company. Working with them was easy, efficient, and collaborative.

The teams are now genuinely motivated to bring AI into their daily processes and workflows. We’ve already set up an ongoing collaboration with Mediartem to support us through the implementation phase, and I’m excited for what’s ahead!"

Francesca Arese Lucini
Head of Data & Insights,
Founders Forum Group

"Collaboration with Mediartem AI has been transformative for our business. From the initial workshop to ongoing support, their expertise has saved us time and helped us achieve faster, better results. Their proactive and friendly approach allows us to focus on our goals, confident we have a reliable partner. Our partnership, based on trust and quality, continues to grow."

Pero Pavlović
Head of Dubrovnik office,
Intours DMC

"We collaborated with Mediartem AI through DURA's 'Startup Academy' project. Filip and Mislav delivered a highly valuable workshop, providing participants with practical knowledge they could immediately apply. Their blend of business and technical expertise was spot-on, and the workshops drew so much interest that we had to organize additional sessions.

Participants were thrilled, and we look forward to continuing our collaboration in future cycles."

Marijana Puljas
Senior associate for enterpreneurship,
Dubrovnik Development Agency